Is the X-factor still important?

February, 2018
When I talk to people about commerce, the term 'distinctive character' regularly falls. There is often the idea that, good quality, a competitive price and a personal approach are unique criteria that the customer falls for. Personally, I see it somewhat differently; the aforementioned matters are certainly important, but in the sense that they are standard conditions that you, as a supplier, are expected to meet and where the customer may more or less assume. Really distinctive is something that is more in ourselves, which is about who we are, what we radiate and the personal interaction we have with our discussion partners.

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